Monday 4 October 2010

Natalia: present photographer, future publicist

In this week's post we are going to talk about Natalia Salas Aragón, from Costa Rica, who is studying advertising at the UNAV. I'm going to write about her career as a photographer, which I think is a very interesting aspect of her life.


Natalia studied photography in Costa Rica at the Universidad Creativa de Costa Rica (here you have an UCreativa ad), from 2008 and she finished in 2010 (just before coming to Navarra). The main reason why she studied photography is that it is very related to advertising. She dreamed for 6 years (since she knew about the University) of coming to the UNAV to study advertising.



Image rights: Natalia Salas Aragón
This is a picture taken by Natalia for her subject at university: advertising photography



However, despite de fact that she wanted to study advertising in Navarra, she enjoyed her studies in photography. What she liked the most about photography was her subject "advertising photography" because she did things related to the world of advertising. Natalia worked for the shop Dayaday in Costa Rica. This work appeared because Natalia had a subject at university called "product photography" in which she had to take three photos to create and ad for a brand. The fact is that she chose a handbag from Dayaday. She designed the ad and selected two girls to act as models for her. When she had the final photos, she thought that they weren't perfect, the models didn't represent the idea of what Natalia wanted to show in the photos. So, Natalia took herself a picture with the handbag. Her teacher thought it was perfect and told Natalia that she should take the picture to Dayaday. The brand loved the photo and they bought it. The photo spread all over the country. Since that moment a lot of work opportunities came out, for example, the opportunity to work with Ana Gutiérrez's jewellery. Ana Gutiérrez is a famous jewellery designer from Costa Rica who designed the jewels which were given in the Oscar Awards.




Image rights: Natalia Salas Aragón
This is one of the photos rejected for the Dayaday campaign




Image rights: Natalia Salas Aragón
This is the photo Natalia sold to Dayaday





Image rights: Natalia Salas Aragón
Jewels from Ana Gutiérrez




Natalia also worked as a model for her photography partners at university. These photos were published in her university's web.





Image rights: Natalia Salas Aragón.
This is one of the photos Natalia's partners took her


Image rights: Natalia Salas Aragón



After 6 years, Natalia is fulfilling her dream. She is here, in Navarra, studying what she always wanted to study . But, of course, her photography studies will be very useful for her. After all, as we can see, she has never wasted her time.

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